The Process
User research is the first step in the UX design process. We conducted a survey to learn about the needs, preferences, and expectations of the target audience from the website of a tote bag manufacturing company. The following key findings emerged from our research:
Customers prefer a clean, minimalistic, and easy-to-navigate website.
Customers value quality and sustainability over price.
Customers want a seamless purchasing experience with secure payment options.
Customers want to see the unique features and benefits of the tote bags before making a purchase.
Customers want to learn more about the company's values, manufacturing processes, and social responsibility.
Overview
Totes by Kwanum is a tote bag company that creates high-quality, sustainable, and fashionable totes bags for Men and women. The company wants to build a website that highlights its products, values, and services. To attract and retain potential customers, the website must provide an easy and seamless user experience.
Role
Product Designer
Client
Totes by kwanum
Tools
Google sheet, Figma, google form Google meet
Year
2022
Carry your world in style
Fashionable and functional totes for any occasion.
Carry your world in style
Fashionable and functional totes for any occasion.
Carry your world in style
Fashionable and functional totes for any occasion.
Carry your world in style
Fashionable and functional totes for any occasion.
Resposibilities
I was involved with the following stages of this project:
Conducting user research
Creating user flows
Information architectures
Sketches and wireframe
Prototyping
Usability testing
UI design
Goals
Design a website that appeals to the target audience of men and women aged 18-45, who are interested
in sustainable fashion.
Develop a website that's easy to navigate and offers a seamless browsing and purchasing experience.
Highlight the unique value proposition of Totes by Kwanum - its commitment to sustainability, quality, and ethical manufacturing practices.
Drive sales by showcasing the products and their features and benefits..
Research
Observing similar brands
We were able to find potential for the Tote by kwanum brand by contrasting brands with similar target markets. Various facets were examined. everything from the general shopping experience to how the brand personality/story is implemented.
Choosing the right platform
Early on in the process, choosing an ecommerce platform was crucial. Shopify was a better option than Magento because it took into account the necessity for an easy-to-manage backend and inventory.
Low-Fidelity Designs
Before I create the hi-fi designs, wireframes assist me outline the arrangement of the various pages.
Responsive Design
Overview
Totes by Kwanum is a tote bag company that creates high-quality, sustainable, and fashionable totes bags for Men and women. The company wants to build a website that highlights its products, values, and services. To attract and retain potential customers, the website must provide an easy and seamless user experience.
Role
Product Designer
Client
Totes by kwanum
Tools
Google sheet, Figma, Google form
Google meet
Year
2022
Resposibilities
I was involved with the following stages of this project:
Conducting user research
Creating user flows
Information architectures
Sketches and wireframe
Prototyping
Usability testing
UI design
Handoff
Goals
Design a website that appeals to the target audience of men and women aged 18-45, who are interested
in sustainable fashion.
Develop a website that's easy to navigate and offers a seamless browsing and purchasing experience.
Highlight the unique value proposition of Totes by Kwanum - its commitment to sustainability, quality, and ethical manufacturing practices.
Drive sales by showcasing the products and their features and benefits..
User research is the first step in the UX design process. We conducted a survey to learn about the needs, preferences, and expectations of the target audience from the website of a tote bag manufacturing company. The following key findings emerged from our research:
Customers prefer a clean, minimalistic, and easy-to-navigate website.
Customers value quality and sustainability over price.
Customers want a seamless purchasing experience with secure payment options.
Customers want to see the unique features and benefits of the tote bags before making a purchase.
Customers want to learn more about the company's values, manufacturing processes, and social responsibility.
We were able to find potential for the Tote by kwanum brand by contrasting brands with similar target markets. Various facets were examined. everything from the general shopping experience to how the brand personality/story is implemented.
Before I create the hi-fi designs, wireframes assist me outline the arrangement of the various pages.
Low-Fidelity Designs
The Process
Research
Observing similar brands
The limits of Shopify were one of the challenges experienced when working on this project. Not all necessary features were present. I used plug-ins and add-ons to get the same results.
Dealing with Constraints
Most of the expected traffic will be from social media platforms like Instagram and tiktok so the site had to be optimized for a great mobile experience
Responsive Design
The website is simple to use, with a clear and simple menu that directs users to various sections. We made certain that the website is responsive and works well on mobile devices. We also offered a quick checkout process with a variety of payment options, including PayPal and credit cards.
Usability Testing
The goal of the UX design process for Totes by Kwanum's website was to provide a streamlined, user-friendly, and aesthetically pleasing website. The effectiveness of the design depends on the needs and preferences of the user as well as the company's values and distinctive value proposition. The user experience on the website is excellent, and the website's design is tailored to turn visitors into paying clients.
Conclusion
Dealing with Constraints
The limits of Shopify were one of the challenges experienced when working on this project. Not all necessary features were present. I used plug-ins and add-ons to get the same results.
Mapping out the structure
The site map helped me understand the architecture of the site and the location of various pages
Transaction user-flow
The completion of a transaction is the main user-flow on the website. I described the procedure step-by-step from the viewpoints of the customer and the store owner.
Final Design
We finally settled on the design after multiple iterations and modifications. The website design is simple, clean, and modern, with a color scheme that emphasizes the company's commitment to sustainability. To create a consistent brand image, we used natural colors and a bold font. The website contains high-quality images that highlight the distinctive design features of each tote bag.
Most of the expected traffic will be from social media platforms like Instagram and tiktok so the site had to be optimized for a great mobile experience
Usability Testing
The website is simple to use, with a clear and simple menu that directs users to various sections. We made certain that the website is responsive and works well on mobile devices. We also offered a quick checkout process with a variety of payment options, including PayPal and credit cards.
Results
The website design met the goals and exceeded the client's expectations. The website's design is clean, modern, and user-friendly, making it appealing to the target audience. The product page on the website contains all of the necessary information about each tote bag, including materials, features, and benefits. The quick checkout process and multiple payment options contributed to increased sales and customer satisfaction.
Conclusion
The goal of the UX design process for Totes by Kwanum's website was to provide a streamlined, user-friendly, and aesthetically pleasing website. The effectiveness of the design depends on the needs and preferences of the user as well as the company's values and distinctive value proposition. The user experience on the website is excellent, and the website's design is tailored to turn visitors into paying clients.
Following that, I created low-fidelity wireframes to test our ideas and solicit feedback from my client and potential users. The wireframes were created to make the app simple to use and navigate.
Choosing the right platform
The site map helped me understand the architecture of the site and the location of various pages
Mapping out the structure
The completion of a transaction is the main user-flow on the website. I described the procedure step-by-step from the viewpoints of the customer and the store owner.
Transaction user-flow
We finally settled on the design after multiple iterations and modifications. The website design is simple, clean, and modern, with a color scheme that emphasizes the company's commitment to sustainability. To create a consistent brand image, we used natural colors and a bold font. The website contains high-quality images that highlight the distinctive design features of each tote bag.
Final Design
The website design met the goals and exceeded the client's expectations. The website's design is clean, modern, and user-friendly, making it appealing to the target audience. The product page on the website contains all of the necessary information about each tote bag, including materials, features, and benefits. The quick checkout process and multiple payment options contributed to increased sales and customer satisfaction.
Results
OYADONGHA DENYEFA MELVIN
PRODUCT DESIGNER
OYADONGHA DENYEFA MELVIN
PRODUCT DESIGNER
Bring your ideas to life
Bring your ideas to life
Drop a message, let's share ideas
and discus ways to collaborate.
Drop a message, let's share ideas
and discus ways to collaborate.
Email me
Home
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About me
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About me
I'm a product designer based in Lagos, Nigeria with experience in delivering end-to-end UX/UI design for software products. I'm passionate about improving the lives of others through design and am constantly looking to learn new things everyday.
I'm a product designer based in Lagos, Nigeria with experience in delivering end-to-end UX/UI design for software products. I'm passionate about improving the lives of others through design and am constantly looking to learn new things everyday.
OYADONGHA DENYEFA MELVIN
PRODUCT DESIGNER
Overview
Goals
Role
Product Designer
Client
Totes by kwanum
Tools
Google sheet, Figma,
Google meet, google form
Year
2022
Resposibilities
I was involved with the following stages of this project:
Conducting user research
Creating user flows
Information architectures
Sketches and wireframe
Prototyping
Usability testing
UI design
Handoff
The Process
Research
Observing similar brands
Choosing the right platform
Low-Fidelity Designs
Before I create the hi-fi designs, wireframes assist me outline the arrangement of the various pages.
User research is the first step in the UX design process. We conducted a survey to learn about the needs, preferences, and expectations of the target audience from the website of a tote bag manufacturing company. The following key findings emerged from our research:
Customers prefer a clean, minimalistic, and easy-to-navigate website.
Customers value quality and sustainability over price.
Customers want a seamless purchasing experience with secure payment options.
Customers want to see the unique features and benefits of the tote bags before making a purchase.
Customers want to learn more about the company's values, manufacturing processes, and social responsibility.
We were able to find potential for the Tote by kwanum brand by contrasting brands with similar target markets. Various facets were examined. everything from the general shopping experience to how the brand personality/story is implemented.
Following that, I created low-fidelity wireframes to test our ideas and solicit feedback from my client and potential users. The wireframes were created to make the app simple to use and navigate.
Transaction user-flow
The completion of a transaction is the main user-flow on the website. I described the procedure step-by-step from the viewpoints of the customer and the store owner.
Usability Testing
The website is simple to use, with a clear and simple menu that directs users to various sections. We made certain that the website is responsive and works well on mobile devices. We also offered a quick checkout process with a variety of payment options, including PayPal and credit cards.
Carry your world in style
Fashionable and functional totes for any occasion.
Results
The website design met the goals and exceeded the client's expectations. The website's design is clean, modern, and user-friendly, making it appealing to the target audience. The product page on the website contains all of the necessary information about each tote bag, including materials, features, and benefits. The quick checkout process and multiple payment options contributed to increased sales and customer satisfaction.
Design a website that appeals to the target audience of men and women aged 18-45, who are interested
in sustainable fashion.
Develop a website that's easy to navigate and offers a seamless browsing and purchasing experience.
Highlight the unique value proposition of Totes by Kwanum - its commitment to sustainability, quality, and ethical manufacturing practices.
Drive sales by showcasing the products and their features and benefits..
Dealing with Constraints
The limits of Shopify were one of the challenges experienced when working on this project. Not all necessary features were present. I used plug-ins and add-ons to get the same results.
Mapping out the structure
The site map helped me understand the architecture of the site and the location of various pages
Final Design
We finally settled on the design after multiple iterations and modifications. The website design is simple, clean, and modern, with a color scheme that emphasizes the company's commitment to sustainability. To create a consistent brand image, we used natural colors and a bold font. The website contains high-quality images that highlight the distinctive design features of each tote bag.
Responsive Design
Most of the expected traffic will be from social media platforms like Instagram and tiktok so the site had to be optimized for a great mobile experience
Conclusion
The goal of the UX design process for Totes by Kwanum's website was to provide a streamlined, user-friendly, and aesthetically pleasing website. The effectiveness of the design depends on the needs and preferences of the user as well as the company's values and distinctive value proposition. The user experience on the website is excellent, and the website's design is tailored to turn visitors into paying clients.
Totes by Kwanum is a tote bag company that creates high-quality, sustainable, and fashionable totes bags for Men and women. The company wants to build a website that highlights its products, values, and services. To attract and retain potential customers, the website must provide an easy and seamless user experience.